75% of Us are Addicted to Them

A guest blog by Taino Bendz, Founder of 'Phone Free Day'


It was December 2019 and down on all fours at the play area of Kelly Tarlton's aquarium in Auckland, a child started crying and I looked around for the parents. All I could see was the backside of a dozen smartphones. At that point, I understood how my own and other parents' mindless use of the phone is experienced by our little ones. I decided there and then to take a stand, and the idea of The Phone Free Day was born.